BUT: Games is entering a period of stagnation because the consumer market is saturated or declining after the pandemic / mobile market saturation. Games take up 40% of humans leisure time. We have no more time to play more games.

Companies use signs, jingles, slogans, apps, websites, adverts, video, tiktok, lectures, experiential activites to reach and communicate simple messages to consumers AND staff.

BUT not games. why.

Even when we go home and notice our children have learnt Greek Myths from Immortals Fenyx Rising or are using Prodigy to learn maths at school we still have no doubt that games have no place in the workplace.

But there is barely no B2B Games market. Unlike every other form of media.

It’s too expensive and risky and there’s no infrastructure for distribution.

Item deUR IDEA: Old games make cheap containers for B2B games..

B2C game studios won’t change their games, but they will license the engine.

PSS use game production houses to retro-fit games for company KSA goals or external comms

After trialling with real-world clients - B2B games become available for custom use on our custom b2b games market.

Because the B2C games market is saturated. 40% of leisure time is already taken up with games.
Because in Australia there is a 95% export imbalance, 0% yoy growth (in 2024), and a brain drain.
Because training, learning, development, even assessment can be done better.

Training games repurpose non-revenue generating game mechanics to create new, fun (yes, FUN) ways for GenZ, Gen A and anyone else under the age of 35 to learn and develop the skills they will need using the media they are most comfortable with.

It works for our pioneer clients because they can get a revenue share from comssioning us and helping create new games.

It works for our beta testing clients because they can get their training seats for free by providing the data and QA we need to make games.

It works for the Games Studios because once their engine is used in one of our games they will earn a royalty on all B2B sales of that game.

Everyone should recoup costs and ideally earn revenue from creating quality games.